Skip to main content

Phishing Protection

Phishing protection scans the internet for fake websites that impersonate your store to steal from your customers.

What is Phishing?

Phishing websites:

  • Look like your store - Same logo, design, products
  • Trick your customers - They think it's really you
  • Steal payment info - Credit cards, personal data
  • Damage your reputation - Customers blame you

Example: Your store is mybrand.com. A scammer creates my-brand.com or mybrand-shop.com with your exact design to steal from customers who don't notice the difference.

How We Detect Phishing

Domain Variation Scanning

We generate variations of your domain:

  • Typos: mybrand.commybrad.com
  • Additions: mybrand-store.com, officialmybrand.com
  • Different TLDs: mybrand.net, mybrand.shop
  • Homoglyphs: mybrand.commybrаnd.com (Cyrillic 'a')

Then we check if these domains:

  • Actually exist (DNS lookup)
  • Have websites hosted on them
  • Are copying your content

Website Analysis

When we find a suspicious domain, we analyze:

CheckWhat We Look For
Content similarityAre they copying your text?
Logo comparisonUsing your logo?
Product imagesStealing your photos?
SSL certificateRecently registered?
WHOIS dataPrivacy protected? New registration?

Risk Scoring

Each domain gets a confidence score:

ScoreMeaning
80-100%Almost certainly phishing
60-79%Very suspicious
40-59%Worth investigating
Under 40%Probably safe (different business)

Viewing Phishing Threats

Phishing Detection Page

Shows all discovered domains:

  • Domain name
  • Confidence score
  • Status (active, taken down, etc.)
  • Screenshots when available
  • Analysis details

Threat Actions

For each detected domain:

  • View details - Full analysis
  • Whitelist - Mark as legitimate (your partner, subsidiary, etc.)
  • Initiate takedown - Start DMCA/abuse process
  • Monitor - Keep watching without action

What To Do When You Find Phishing

Step 1: Verify It's Phishing

  1. Visit the suspicious site (carefully!)
  2. Confirm it's copying your store
  3. Check if it's taking payments
  4. Screenshot everything as evidence

Step 2: Protect Your Customers

  1. Post on social media warning customers
  2. Update your legitimate site with a notice
  3. Email your customer list if appropriate

Step 3: Take It Down

  1. Report to the domain registrar (abuse contact)
  2. Report to the hosting provider
  3. Report to Google Safe Browsing
  4. Use Store Shield's takedown feature (Enterprise)

Step 4: Monitor

  1. Keep checking if the site comes back
  2. Watch for new variations
  3. Set up alerts for new detections

Understanding False Positives

Sometimes legitimate sites are flagged:

Common False Positives

  • Your other properties - Subsidiary or regional stores
  • Authorized retailers - Shops selling your products
  • Fan sites - Non-commercial tribute pages
  • Parked domains - You own but haven't developed

Using the Whitelist

  1. Go to the detected domain
  2. Click Whitelist
  3. Add a note explaining why
  4. It won't be flagged again

Enabling Phishing Protection

Phishing protection requires a Pro plan or higher.

  1. Go to Phishing Detection in the sidebar
  2. Toggle Enable Phishing Scanning
  3. Verify your store domain is correct
  4. Click Save

Scans run daily automatically.

Scan Frequency

PlanScan Frequency
ProDaily
EnterpriseMultiple times daily

You can also trigger manual scans from the dashboard.

FAQ

Q: How many domain variations do you check? A: We check thousands of variations including typos, additions, different TLDs, and lookalike characters.

Q: How long until phishing sites are found? A: New domains are typically discovered within 24 hours of going live.

Q: Can you automatically take down phishing sites? A: On Enterprise plans, we can initiate takedowns on your behalf. Otherwise, we provide instructions.

Q: What if the phishing site is on a foreign host? A: Takedowns are harder but still possible. We provide guidance for different jurisdictions.

Q: Do you alert my customers? A: No, that's your choice. We alert you so you can decide how to communicate with your customers.

Q: How often should I check phishing reports? A: We recommend checking weekly, or set up email alerts for new high-confidence detections.